Finding Your “Hit Zone” (and why it matters)

Putting three elements together, you see that finding your Hit Zone is about progressing through the songwriting, production and image phases of your development (which together constitute your “brand”) while focusing on those elements that are Authentic, Unique and Sellable.  By doing so, you will maximize your chance of success, and hopefully avoid wasted time and money pursuing creative paths that will not lead you where you want to go.

Finding Your “Hit Zone” (and why it matters) (full article)

Yes, your Hit Zone is that important…if you haven’t found it, you’re just flailing around and wasting your time.

So what is the Hit Zone?

The Hit Zone is that creative space where the three key elements of your Brand (songs, production and image) are:
1. Be Authentic.
First and foremost, your songwriting, production and image must all be Authentic. Other helpful descriptions for this aspect are “genuine” and “real.”…potential fans…can intuit when an artist or song lacks authenticity.

Every time someone first hears you or your music or sees your picture or video, it’s like a first date: You don’t want to be the weirdo who wears clothes that aren’t natural, talks with a fake accent and tries too hard to act like you’re someone else. This is just as disastrous in music as it is in dating.

So you should spend some time exploring your answers to these questions:

Who am I, at my core?What do I care about?What do I want to say to my audience – what matters to me?What makes each of my favorite writers or artists authentic?

It doesn’t matter what you want your music is about, as long as it’s Authentic.

2. Be Unique.
Once you know what music would be authentic for you, then you need to think about what you can create that would also be Unique. You just need to explore elements that you can add to your individual artistic recipe that give your music and image something that will stand out from a crowd. You don’t necessarily need to go for shock value here, just look at those parts of your creativity that are both authentic and unique.

3. Be Sellable.
Assuming you want to make money with music, then once you have found the zone of creativity where you are both authentic and unique, you should identify the area of that zone that is also Sellable.

The key is considering what listeners are willing to pay for, and how many listeners are willing to pay (i.e., market size). Here you should think about market size, your key audience demographic, and other related concepts that are often alien to creative people but common to business types.

This is one area where a good producer, publisher, artist development coach or other knowledgeable music business expert can be helpful because their livelihood depends on understanding what people will actually pay for, and how many people will actually pay for it.

Putting these three elements together, you see that finding your Hit Zone is about progressing through the songwriting, production and image phases of your development (which together constitute your “brand”) while focusing on those elements that are Authentic, Unique and Sellable. By doing so, you will maximize your chance of success, and hopefully avoid wasted time and money pursuing creative paths that will not lead you where you want to go.

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