- Ultimately, layering digital offerings such as free downloads, fresh social updates and rich websites onto live music events maximizes the impact of sponsorships before and after the actual event. By combining the old and the new, it’s possible for brands to reap the benefits of both.
- Nielsen research highlights the importance of not taking a one-size-fits-all approach, primarily because attendees and event structure varies significantly and fans are generally more receptive to custom brand experiences. Read More »
“…the effects of music and noise on affective behavior and brain physiology are associated with genetically determined dopamine functionality.”Read More »
“…citing working memory as one example of a biological constraint that could shape our musical preferences. If working memory can process just five to seven elements at a time, as many scientists say, it would be impossible for our minds to keep track of 12 beats in any given moment. But if we transform those beats into regular groupings of smaller, repeating elements, then we should be able to compress the information to fit the limited capacity of our working memory. “This is the best working hypothesis we have,” says Ravignani, who adds that the biological hypothesis “dovetails nicely” with other research in cognitive science and psychology.”
“…the only place he ever called home – a flat diagonally above that once occupied by the composer George Frideric Handel, on Brook Street in central London, in the double building now known as Handel House”Read More »