Successful Mavericks are Extraverted, Curious, Tough Toward Others and Fairly Inured to Punishing Risk

What Makes a (Successful) Maverick? by Alex Fradera May 23, 2012

Who are the mavericks who take the path less travelled and bring organisations along in their wake? …(researchers) gathered data online from 458 full-time workers within a range of sectors, seeking to map a range of personal variables onto their measure of maverickism. This measure captured:

  • The tendency to behave in disruptive, bold, risk-taking ways to achieve goals
  • It was also constructed to capture only functional maverickism
  • On the basis that when these behaviours lead to failures rather than successes the instigator is labelled a misfit or deviant, not a maverick;

…a typical item was “I have a knack for getting things right when least expected.”Read More »

Geeky Brain Stuff: “Emotions promote social interaction by synchronizing brain activity across individuals” like music – duh

We are completely addictied to any and all brain research and advanced social-physhological sciences.  It’s all about molecules in the brain babee!!   And the stuff is just fun to learn.  Here’s an example.  Very geeky, sure, but skim it – or not.

Conclusions

  • Sharing other individuals’ emotional states enables predictions of their behavior, and shared affective, sensory, and attentional representations may provide the key to understanding other minds
  • We argue that emotions enhance intersubject synchronization of brain activity and thus tune-in specific brain networks across individuals to support similar perception, experiencing, and prediction of the world
  • Our findings suggest that such synchronization of emotions across individuals provides an attentional and affective framework for interpreting others’ actions.

This hypothesis accords with the proposals that perceived emotional states in others are constantly mapped into corresponding somatic and sensory representations in the observers’ brain.Through this kind of mind-simulation:

  • we may estimate others’ goals and needs more accurately and tune our own behavior accordingly, thus supporting social interaction and coherence
  • We propose that high arousal serves to direct individuals’ attention similarly to features of the environment
  • whereas negative valence synchronizes brain circuitries, supporting emotional sensations across individuals.
  • Through these mechanisms emotions could promote social interaction by enhancing the synchrony between brain activity and behavior across different individuals.

Read More »

Interview: Today’s Tuff Music Environment – You MUST Market Yourself (long but worth it)

Today’s Volatile Music Biz (excerpted)

I spoke to Adam Gold from American Songwriter recently for a piece he was working on about the changing music business and best practices for success.

Mike King: This is a long answer. I think there are really so many paths and so many options for musicians now to get their music heard. That’s both a blessing and a curse. I think

  • the key is to think about this from a consumer, or fan standpoint
  • For consumers, there has never been a better time to listen to music. It’s everywhere. The floodgates are open, and if I want to check out practically anything I can do so in a matter of seconds.

I think the tricky thing, and something that a lot of folks are trying to figure out, is curation.

Although larger gatekeeper-based vehicles still do have an effect at exposing folks to music, like commercial radio exposing folks to pop musicI think that for the most part consumers are moving towards niches, and are finding new music through trusted sources within these niches.Read More »

Finding Your “Hit Zone” (and why it matters)

Putting three elements together, you see that finding your Hit Zone is about progressing through the songwriting, production and image phases of your development (which together constitute your “brand”) while focusing on those elements that are Authentic, Unique and Sellable.  By doing so, you will maximize your chance of success, and hopefully avoid wasted time and money pursuing creative paths that will not lead you where you want to go.

Finding Your “Hit Zone” (and why it matters) (full article)

Yes, your Hit Zone is that important…if you haven’t found it, you’re just flailing around and wasting your time.

So what is the Hit Zone?Read More »

Publishing Deal Terminology from music180.com

  • Term – Length of time in years contract runs
  • Split – pub (50%), co-pub (25%) or admin(10%-20%)
  • Advance amount
  • non recourse (meaning that they can’t take it back in the event that you make no money)
  • Territory – World, or US/NorthAmerica Approval rights – do you have approval rights over usage

Read More »