“In this day and age, fans are the taste-makers….
“In this day and age, fans are the taste-makers. In the past, you signed with a label because they had distribution, radio pluggers, press teams, but that whole system is breaking down now. It’s a democracy, not a dictatorship any more.”
I picked the kool King of Hearts as my graphic. So what exactly is that sword doing? Turns out there is quite a history behind this playing card. Wow! See below.
The Suicide King
Modern playing cards are filled with layers of meaning and symbology that can be traced back centuries. The four kings, for example, are based off of real rulers: the king of diamonds represents the wealthy Julius Caesar, the king of clubs is the brutal Alexander the Great, Spades represents the strong but kind David of Israel and Hearts represents the… emotionally disturbed, shall we say, Charles VII of France. It is this king that we will be dealing with today. It should also be noted that Charles was the only one of the four who was actually there to see the day that his face was printed on a playing card, which may rationalize why he acted apart from the others.Read More »
Everyone, especially in the hyper-competitive digital environment craves getting and keeping consumer’s attention — that’s the core of marketing. Of course. Marketers must have new ways to get our attention and keep it — even before they sell us something. Music is the best, easiest and cheapest to produce and distribute ways to get and keep people’s attention. Especially, boys and gurls < 31 — the key impressionable years.
The crux problem is the music that is usually best at getting attention challenges current pop and business sensibilities and the status quo so there are always “creative” fights and tension. The artists know, by definition, what hooks/rocks their audience’s brains (and bodies babee!) and biz folks need a product that can be packaged and sold. Both sides are “right” from their POV’s and their needs. And we need each other – until artists are ready to be marketers.
Here are some good points from Fortune article (excerpted) my comments are in [brackets, bold and blue and initialed kk]
“Are Advertisers the New Labels?” In a word, no. But let me explain…
Despite the problems that have plagued labels, there are several things that successful labels have done to help develop new talent, and it’s not clear that advertisers will ever fill the labels’ shoes.Read More »